How does the VXVP Awards initiative work?
Simply put, the VXVP Awards works in three steps:
Leading brands from across the globe send in their entries. The entry can be submitted online (Click here to submit) or through physical forms (Entry form PDF’s can be downloaded here (Click to view/download PDF) or sought from VisionPlus and Vision-X officials)
High-profile jury members comprising some of the leading retailers in the Middle East along with technical experts scrutinise each entry. They check the eyewear received physically rating it on various parameters. Based on these ratings, we arrive at the Top 5 entries in each category. Going by the credibility and reputation of the jury members, to be chosen as the top 5 in their category is in itself a feather on the cap for the nominees
Finally, the nominated entries are put out to a wider vote, that is all professionals involved in the eyecare industry across MENA. This voting is conducted online, as well as offline through Ballot sheets. This year as a special feature, last minute entries will also be accepted by industry professionals at Vision-X on the first day of its exhibition
Based on the votes, the winners will be announced at a grand event to be hosted on October 18, 2017, at the Dubai World Trade Center.