Reasons to participate

Benefit to the opticians

Vision-X VP Awards gives opticians across the region a voice. It gives them an opportunity to vote for products and brands that they feel best reflects the tastes and serves the optical needs of their customers and delivers for their business.

This, after all, is what shapes the sales and profitabilty of every optical retail business, isn’t it?

Benefit to the 'brands' and their 'distributors'

Get your efforts recognised. As a brand or distributor it is your vision and efforts that mould the market offerings. You truly believe your products are the best, and yes, maybe they are. Now, you can prove it!

Get your product in the spotlight with testimonials and recognition from the industry experts.

Getting through the nomination rounds of Vision-X VP Awards is a win of sorts in itself, as a panel of top industry experts, select your product (with physical checking of quality and finish) as one of the top five contenders in the category.

Winners selected by an online poll by opticians across the MENA region, can truly claim to be best in class. Empower your customers with this achievement to help them in turn sell more of your products with the complete confidence that their discerning customers demand.


"VXVP Awards are an excellent platform for brands like us. Winning the award is like an icing on the cake as we feel happy that our efforts are recognised on such an important platform,"

— M.S. Reddy
General Manager, Derivision,
(Chopard won the award for Best New
Sunglass Model - Luxury Segment and
Best New Sunglass Model - Premium Segment)

"Taking the trophy home is a euphoric feeling. I thank the VXVP Awards platform for recognising and appreciating the efforts of the optical traders in the region and look forward to coming back in the next edition with an even better range of products,"

— Martine Larroque
Managing Director, Maui Jim, MENA region
(Maui Jim won the Special Jury Award and
Best New Sunglass Model - Popular)